Chapter 13 Web Promotion
You've built it — now what can you do to attract visitors to your web site? Once you get visitors, how do you interest them in returning? Getting listed on search engines, site affiliations, and ad banners are some of the topics that are discussed in this chapter.
Popular Search Engines & Search Directories
Search Engine Information
- Nielsen/Net Ratings
- PEW Internet & American Life Project Search Data
- Harris Interactive Study
- NPD Group Study
- Search Engine Robots
- SpiderFood
- DMA
- Search Engine Watch
- Link Popularity
- Link Popularity Check
- Preferential Placement
- Google Analytics
Search Engine Optimization (SEO)
Would you like a handy reference of important SEO HTML tags or a list of search engine robots? Check out the Web Developer's SEO Cheat Sheet developed by Danny Dover!
Other Useful Resources:
- Relationship Chart
- SEO Step by Step
- Designing for Search Engines
- Search Engine Relationship
- SEO Tips
- Top 52 SEO Tips
Other Web Promotion Techniques
- Affiliate Programs
- Referral Programs
- NewsGroups
- Banner Ad Sizes
- Banner Ad Awareness
- Banner Exchange Program
- Web Ring
- RingSurf Web Ring
Web Site Stickiness
Blogs
Social Bookmarking
RSS
- RSS Feed
- RSS Advisory Board
- RSS Feed Tutorial
- Create an RSS Feed
- Headline Viewer
- NetNews Wire
- Adobe Media Player RSS
- Ponyfish
- Feedburner
- Icerocket
- Promoting RSS Feeds
- Using RSS Feeds
- RSS Directories
Podcasting
- Podcasting
- Introduction to Podcasting
- Using Podcasts
- Four P's of Podcasting
- Podcast Case Study
- Gcast (podcast from your phone!)
Social Marketing Tutorials
Capture the Conversation specializes in RSS marketing, podcasting, and search visibility. Check our their Video Tutorials.
Search Engine Developments
12/2006 - Exciting news — Google's SiteMap protocol is now also used by Microsoft and Yahoo!. Visit sitemaps.org for details about this XML protocol.
2/2006 - Google SiteMaps provided a method for a web developer to publish a map of a site and submit it to Google. The purpose is to describe pages for to be listed in the search engine. It's designed to let companies guide Google's crawlers and should help get pages indexed more quickly and thoroughly. Resources:
7/2005 - Yahoo! introduced a beta version of a social search engine, My Web 2.0.It can be used to search across individually configured trusted networks of people and communities. More information in PCWorld.
4/2005 - Yahoo! announced it is dropping the Overture name in the United States. The search-advertising services will be renamed Yahoo Search Marketing Solutions. More information in eWeek.
2/2005 - Microsoft launched its own Internet search engine and a multimillion-dollar marketing campaign meant to draw the attention of consumers away from its top rivals, Yahoo and market leader Google. Details in InformationWeek e-zine.
Chapter Updates
No errors have been reported for Chapter 13.
Questions or Comments?
The author would like to hear from you!
Send an e-mail to webdevfoundations@gmail.com