Chapter 5 Web Design
As a web site visitor, you have probably found that certain web sites are appealing and easy to use while others seem awkward or just plain annoying.
What separates the good from the bad?
This chapter discusses recommended web site design practices. The topics include site organization, site navigation, page design, text design, graphic design, and accessibility considerations.
Whatever your personal preferences, your web site should be designed to appeal to your target audience — the people who will use your web site. They may be teens, shoppers, college students, young couples, the list goes on and on. All of the recommended web site design practices should be followed with an eye on your target audience.
Beginning web developers often tend to design web sites that look great on their own computers but may not display well on those of their target audience. While there is no substitution for testing on multiple devices with different screen resolutions, you may find BrowserSize, BrowserShots, and BrowserLab to be helpful.
Resources & Chapter Examples
Compelling,
intriguing, draws you in... NASA
Busy, getting right down to business... BLS
Target Audience Examples
Site Organization
Navigation Examples
- FDIC
- CNN
- Department of Transportation
- Genome Research
- Library of Congress
- WiseGuide
- Take Pride in America
Page Layout Examples
- Students.gov
- Cabelas
- League of Innovation in the Community College
- Department of Energy
- PBS
- Office Depot
- U.S. Census Bureau
- State of Illinois
- Amazon
- Moodle
- Digital Web
- NSA
- National Park Service
Site Search Features
Surveys & Statistics
Wireframes
A wireframe is a sketch or blue-print of a Web page that depicts the structure (but not the detailed design) of basic page elements such as the logo, navigation, content, and footer.
Depending on the purpose of a particular Web site, the wireframe may incorporate additional components including pull quotes, news items, and interactive features such as a login or search function.
Wireframes are used as part of the design process to experiment with various page layouts, develop the structure and navigation of the site, and provide a basis for communication between the project members.
Examples: totheweb.com and gdoss.com
Design & Usability
- George A. Miller
- Vischeck
- Upsdell Browser News
- Web Pages That Suck
- EyeTrack III
- Usability News
- Usable Web
- Usability.gov
- Optimal Web Design
Web Site Design Patterns
A design pattern is a a standard solution to common problems in software design. You may find the following sites helpful as you explore the area of web design.
Web Design Patterns
Designing Interfaces
WebPatterns.org
Accessibility
- "The Internet is for Everyone"
- Web Accessibility Initiative
- WAI Quick Tips
- Web Accessibility Guidelines
- Cynthia Says
- evolt.org on Accessibility
- WebAIM
- Note: The WebXACT Accessibility Validator is no longer freely available on the Web. IBM has incorporated this tool into their product line.
Writing for the Web
- How Web Users Read
- Writing Microcontent
- Be Succinct!
- Writing Well for the Web
- Effective Web Writing
- Web Typography Examples
- Serif or Sans-serif?
- Text Font Readability
- Writing for Low-Literacy Users
Jakob Nielsen's suggestions for adjusting your pages to be easier to read by low-literacy readers — a growing group of Web visitors.
Random Organization Example
Although this Flash-based site has one main entry point, the remaining navigation has a random nature -- with visitors using a big pencil as a cursor. Text navigation links are provided in the lower-right corner for "linear thinkers".
Is this site usable? Is this site accessible? Does it meet the needs of its target audience? What do you think?
Design Inspiration
Webdesignfromscratch.com offers a survey of current web design styles and a useful overview of Web 2.0 design considerations. Interesting reading!
Here's a collection of sites that showcase new, trendy, and/or inspiring design:
- CSS Remix
- The FWA
- CSS Dance
- CSS Heaven
- Design Snack
- CSS Nature
- Best of the Web Gallery
- Best Web Gallery
- CSS Gallery
- Cool Home Pages
- HostPattern
- Web Designer Wall
Navigation Examples
Best of CSS Design 2008
Chapter Updates
No errors have been reported for Chapter 5.
Questions or Comments?
The author would like to hear from you!
Send an e-mail to webdevfoundations@gmail.com
