Chapter 13 Web Promotion
You've built it — now what can you do to attract visitors to your web site? Once you get visitors, how do you interest them in returning? Getting listed on search engines, social media, site affiliations, and ad banners are some of the topics that are discussed in this chapter.
Resources & Chapter Links
Search Engine Information
Search Engine Optimization (SEO)
SEO Cheat Sheet
Would you like a handy reference of important SEO HTML tags or a list of search engine robots? Check out the Web Developer's SEO Cheat Sheet developed by Danny Dover!
Google Video Tutorials
Google published a series of video tutorials, Google for Webmasters, the topics include Discoverability, Accessibility - Crawling and Indexing, Ranking, and Webmaster Central Overview.
Web Promotion Techniques
QR Codes — Quick Response Codes
More on Social Media
The Social Media Count
Check out the Social Media Count for a visual look at the growth of social media. Scroll down the page for links to the Web research that supports the count.
Keep Up With Twitter
Visit http://visibletweets.com for a display of tweets related to a topic of your choice.
Social Media Marketing Tutorials
Capture the Conversation specializes in RSS marketing, podcasting, and search visibility. Check our their Video Tutorials.
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