Chapter 5 Web Design
As a web site visitor, you have probably found that certain web sites are appealing and easy to use while others seem awkward or just plain annoying.
What separates the good from the bad?
This chapter discusses recommended web site design practices. The topics include site organization, site navigation, page design, text design, graphic design, and accessibility considerations.
Whatever your personal preferences, your web site should be designed to appeal to your target audience — the people who will use your web site. They may be teens, shoppers, college students, young couples, the list goes on and on. All of the recommended web site design practices should be followed with an eye on your target audience.
Beginning web developers often tend to design web sites that look great on their own computers but may not display well on those of their target audience. While there is no substitution for testing on multiple devices with different screen resolutions, you may find Above/Below the Fold, BrowserShots, and BrowserLab to be helpful.
Design for Your Target Audience
Resources & Chapter Examples
Compelling, intriguing, draws you in... NASA
Busy, getting right down to business... BLS
Target Audience Examples
A wireframe is a sketch or blue-print of a Web page that depicts the structure (but not the detailed design) of basic page elements such as the logo, navigation, content, and footer.
Depending on the purpose of a particular Web site, the wireframe may incorporate additional components including pull quotes, news items, and interactive features such as a login or search function.
Wireframes are used as part of the design process to experiment with various page layouts, develop the structure and navigation of the site, and provide a basis for communication between the project members.totheweb.com and gdoss.com
Web Site Design Patterns
A design pattern is a a standard solution to common problems in software design. You may find the following sites helpful as you explore the area of web design.
Here's a collection of sites that showcase new, trendy, and/or inspiring design:
- CSS Remix
- The FWA
- CSS Dance
- CSS Heaven
- Design Snack
- CSS Nature
- Best of the Web Gallery
- Best Web Gallery
- CSS Gallery
- Cool Home Pages
- Web Designer Wall
Flat Web Design Trend
Flat web design is a minimalistic design style that avoids the use of 3D effects such as drop shadows and gradients and, instead, features blocks of color and distinctive typography. Visit the resources listed below to explore this design trend:
Review flash card activities are available for this chapter.
Check your knowledge of chapter terms and concepts.
- Page 207: Use the following URL to see a list of Web Safe Windows and Mac Fonts:
- Page 209: "redvio-let" should be "red-violet"
- Page 226: "Chapter 8" should be "Chapter 7"
Questions or Comments?
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