Chapter 13 Web Promotion
You've built it — now what can you do to attract visitors to your web site? Once you get visitors, how do you interest them in returning? Getting listed on search engines, social media, site affiliations, and ad banners are some of the topics that are discussed in this chapter.
Search Engine Information
SEO Resources:
Web Promotion Techniques
Surveys & Stats
Website Stickiness
Podcasting
Social Bookmarking
Blogs
RSS
QR Codes — Quick Response Codes
Web Analytics
Google Video Tutorials
Google published a series of video tutorials, Google for Webmasters, the topics include Discoverability, Accessibility - Crawling and Indexing, Ranking, and Webmaster Central Overview.
History of Search Engines
What was the first search engine? How did popular search engines get their start? The answers to these questions and more are at http://www.whoishostingthis.com/resources/history-search-engines/.
Chapter Updates
- Section 13.10, Page 578
Note: If you code fallback content for the iframe element, your web page will not pass W3C validation.
- Chapter Review, Page 582
There is a duplicate answer choice for question #9. Replace the text for #9 d with the following: "search engine linking"
Review Activities
Review activities are available for this chapter. Check your knowledge of chapter terms and concepts.